Falcon.99
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- Feb 23, 2018
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Hi folks, I am here sharing book summary of one of the most popular books on Marketing - Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler
Details of the attachment:
> Subject: Marketing Management
> Authors: Philip Kotler
> Content type: Book summary
> Pages: 75 in PDF Document
Topics covered in Book summary - Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler:
1. Understanding marketing management
2. Developing marketing strategies and plans
3. The changing marketing environment and information management
4. Managing market research and forecasting
5. Analysing consumer markets
6. Analysing business markets
7. Dealing with competition
8. Identifying, analysing and creating target market strategies
9. Creating customer value, satisfaction and loyalty
10. Creating and managing brands and brand equity
11. Devising a contemporary branding strategy
12. Designing, developing and managing market offerings
13. Introducing new market offerings
14. Developing and managing pricing strategies
15. Designing and managing supply networks
16. Managing the service process and the consumer interface
17. Designing and managing marketing communications
18. Managing mass and personal communications
19. Implementing marketing management
20. Managing marketing metrics
Simply click the attachment icon below to download Book summary - Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler...
Details of the attachment:
> Subject: Marketing Management
> Authors: Philip Kotler
> Content type: Book summary
> Pages: 75 in PDF Document
Topics covered in Book summary - Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler:
1. Understanding marketing management
2. Developing marketing strategies and plans
3. The changing marketing environment and information management
4. Managing market research and forecasting
5. Analysing consumer markets
6. Analysing business markets
7. Dealing with competition
8. Identifying, analysing and creating target market strategies
9. Creating customer value, satisfaction and loyalty
10. Creating and managing brands and brand equity
11. Devising a contemporary branding strategy
12. Designing, developing and managing market offerings
13. Introducing new market offerings
14. Developing and managing pricing strategies
15. Designing and managing supply networks
16. Managing the service process and the consumer interface
17. Designing and managing marketing communications
18. Managing mass and personal communications
19. Implementing marketing management
20. Managing marketing metrics
Simply click the attachment icon below to download Book summary - Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler...
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