Principles of Marketing by Kotler & Armstrong book summary, notes, exam review - free PDF download

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Hi folks, I am here sharing book summary of one of the most popular MBA Marketing Management books - Principles of Marketing by Philip T. Kotler & Gary Armstrong.

Details of the attachment:

> Subject: Marketing Management, MBA
> Book Title: Principles of Marketing
> Authors: Philip T. Kotler & Gary Armstrong
> Content type: Book summary, notes, exam review
> Pages: 115 in PDF Document

List of Chapters / Topics covered in Principles of Marketing by Kotler & Armstrong book summary, notes, exam review:

• Marketing - creating and capturing value
• Strategy - partnering to build customer relationships
• Analyzing the marketing environment
• Managing marketing information
• Consumer markets and buyer behavior
• Business markets and buyer behavior
• Customer-driven marketing strategy
• Products, services and brands
• New product development
• Pricing
• Pricing strategies
• Marketing channels
• Retailing and wholesaling
• Communicating customer value
• Advertising and public relations
• Personal selling and sales promotion
• Direct and online marketing
• Creating competitive advantage
• Global marketplace
• Sustainable marketing

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